Real family. Real rig. Real content.
We’re a family of four who’ve called an RV home for over five years. Brands partner with us for content that can’t be staged — and license it to run in their own ads.
Work with us See the contentInstagram • Facebook • TikTok • YouTube — platform insights, January–June 2026
We didn’t plan a brand. We packed a life.
We’re Chris and Amanda. In 2021 we sold the idea of waiting for “someday,” moved our two daughters into an Alliance RV toy hauler, and never looked back. The kitchen table became a classroom. The bedroom became an office. The country became the backyard.
Chris manages Type 1 Diabetes on the road — which means our audience doesn’t just watch us travel. They trust us with the hard logistics: health, school, work, water, power, and everything in between.
That trust is what makes our content different. When we show a product on our rig, it’s there because we actually use it. Our audience knows the difference — and so do the brands who work with us.
The quick facts
- Family of four — full-time since 2021
- Alliance RV toy hauler, traveling the U.S. year-round
- Two daughters homeschooling on the road
- Type 1 Diabetes managed on the road — a community no other RV creator serves
- Audience of adventurous, homeschooling, traveling families
- Weekly newsletter, blog, and 4-platform social presence
The people who decide what gets bought for the rig
Our audience skews female, 35–64, U.S.-based — the planners, the researchers, and the household decision-makers of RV life.
“The Planner Mom”
She’s 35–44, married with kids, and either living RV life or seriously planning it. She follows us for the real logistics — school, health, gear, setup — and she’s the one who researches every purchase before it gets bought. When she trusts a recommendation, the whole household follows.
“The Next-Chapter Couple”
They’re 45–64, eyeing retirement or already there, and turning the RV dream into a plan. They have the budget, they buy proven gear, and they engage deeply — commenting, sharing, and asking questions. They don’t impulse-buy. They buy what people they trust actually use.
Instagram audience by age
62% women • 38% men
Facebook audience by age
61% women • 39% men
United States is our top audience country on every platform. Source: Meta platform insights, 2026.
Watch it the way your customers would
Four examples, four jobs — a campground feature, everyday life, a product integration, and a reel that ran as a paid ad campaign.
Two ways to put our content to work
Whether you want to reach our audience or run real-family content in your own ads, there’s a fit.
Collaborative Posts
Your product, featured in our content, in front of our audience of traveling and homeschooling families.
- Reels, story sets, and posts across our platforms
- Woven into real life — never staged, never scripted ad-reads
- An audience that trusts us with their biggest purchase decisions
UGC Ad Licensing
We create the content. You run it in your paid campaigns. Real footage of a real family using your product — legally licensed for your ads.
- Video reel + 3-frame story set, built around your product
- No briefing calls, no shoots to schedule — final creative in about two weeks
- Flexible usage terms from 30 days to 12 months
- Long-term licenses include refreshed creative to fight ad fatigue
Rates and availability vary by scope and season — reach out and we’ll send the full breakdown.
Get rates & availabilityBrands we’ve worked with
Let’s make something real.
Tell us about your brand and what you’re hoping to do. We’ll reply with rates, availability, and a few ideas for how your product fits into life on the road.
Email us about a partnership Or write to us directly: chris@type1detour.com